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#Lecrae rebel album cover for free
Lecrae's mixtape, Church Clothes 2, was released on November 7 and made available for free on and also sold through iTunes and Reach's website. Minorville charted No. 1 on Billboard Gospel chart and sold over 8,000 units the first week. Derek Minor's fourth album, Minorville, was released on September 10. Ģ013 saw the releases of Andy Mineo's first studio album, Heroes for Sale, on April 16 which charted No. 11 on the Billboard 200 chart, and sold 28,000 units the first week. In 2013, label affiliates were part of DJ Don Cannon's showcase at South by Southwest. 3 on the Billboard 200 and topped the Gospel, Christian, Independent, and Rap charts. 9 on the Independent chart, and Lecrae released both his highly popular mixtape, Church Clothes, and his Grammy Award-winning sixth album Gravity, which debuted at No. 1 on the Christian and Gospel charts and No. 3 on the Rap chart, KB debuted his first studio album, Weight & Glory, at No. Trip Lee released The Good Life, topping the Christian and Gospel charts and reaching No. Sketch the Journalist mentioned on that the appearance of Reach was part of a larger surge of hip hop artists, both Christian and non-Christian, at the festival, as according to him "many are saying that 2012 was the year hip hop took over the South by Southwest festival." XXL noted that the label had "a string of well-received and commercially successful album releases and tours" that allowed it to become more prominent. In 2012 Reach continued to bring Christian Hip Hop into the mainstream market when it became the first record label to hold its own showcase at the South by Southwest festival.
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ĭ noted the high level of activity by the label in 2011, and considered the biggest move that the label that year was its Man Up campaign, a multimedia initiative by 116 Clique which featured a studio album, full-length film, and accompanying curriculum, panel discussion, and concert tour. That November, HipHopDX published a story on the filmmaker Art Hooker, who was working on the documentary film Unashamed, which traces the rise of Reach Records and 116 Clique and their contribution to the global underground Christian hip hop movement.
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The label announced in July that another artist, Andy Mineo, previously known as C-Lite, had signed with the label. In the same month, Reach and its affiliate ReachLife announced that they had renewed their contracts with the distribution company Infinity Music and its parent, Central South Distribution. In April, Sho Baraka announced that he was leaving Reach Records, though he continued to tour under the label for the remainder of that year, and remained signed with Reach Booking. In January 2011, Derek Minor, then known as Pro, joined the Reach roster in a partnership deal with his own label, Reflection Music Group. Also in 2010, KB, a member of the hip hop group HGA, signed with Reach as a solo act. Sketch the Journalist, a blogger for Houston Chronicle, considered that year's Reach Records Unashamed Tour raising the bar for a traveling Christian hip hop concert. 3 on the Gospel chart with Lions and Liars. Trip Lee topped both the Gospel and Christian charts with Between Two Worlds, and Sho Baraka reached No. In 2010, Lecrae topped the Billboard Gospel, Christian, and Independent charts, and hit No. In 2009, Lecrae moved from Houston to Atlanta re-locating the Reach Records in the process, and Tedashii released his second studio album, Identity Crisis, which charted at No. 2 on the Billboard Top Christian chart while Trip Lee's 20/20 hit No. Lecrae's 2008 third studio album, Rebel, became the first Christian rap album to top Billboard Gospel chart, and reached No. Over the next five years, Reach Records released albums by 116 Clique, Lecrae, Sho Baraka, Tedashii and Trip Lee, meeting with increasing commercial success. Also in 2005, Lecrae formed the hip hop group 116 Clique with his friends Sho Baraka, Tedashii and Trip Lee, and co-founded the affiliated organization ReachLife Ministries to help minister to urban youth. In the same year that the label was formed, it released Lecrae's debut album, Real Talk, and in the following year, a more established Christian hip-hop label Cross Movement Records re-released the album, which charted at No. According to Lecrae, knowing that people emulate the musicians they hear, it made sense to develop an "urban" label with Christian values. Reach Records began in Dallas in 2004, when 25-year-old amateur rapper named Lecrae teamed up with Ben Washer, a friend he met while doing youth ministry. History Formation and early successes (2004–2010) 1.2 Mainstream breakthroughs (2011–present).1.1 Formation and early successes (2004–2010).